1 upcoming event
Nasu Kogen Farmers Market: The New Countryside
The farmers at the Nasu Kogen market did not all grow up farming. A significant portion mo…
The farmers at the Nasu Kogen market did not all grow up farming. A significant portion moved here from Tokyo — people who decided that they wanted to make food rather than eat it, or that they wanted to live near mountains, or both. The Nasu highlands have become, in recent years, a reference point for this aspiration.
The market reflects this: cheese made by a former IT engineer, bread from a stone oven built by someone who left a design firm, vegetables grown on land brought back by people with no agricultural background. The diversity of origin gives the market a character that older farming communities rarely possess. Shopping here involves conversation, which is part of the value.
Behind Nasu-dake, the volcano that dominates the horizon, the market operates as a community center for people who chose countryside over city and are still working out what that means in practice. You can come for the food. You can come for the questions.
Volcanic gas still seeps from the ground at Sessho-seki, the stone where Matsuo Basho paused on his journey north, and the smell carries faintly across the path even on a calm afternoon. That proximity — between a classical literary site and active geology — sets the tone for Nasu-machi, where the layers of history press close to the surface. The Nasu Yumoto hot spring, whose discovery legend dates to the seventh century, sits within reach of the same highlands where imperial villa grounds were established in the twentieth century, and the two eras coexist without much fanfare.
The older fabric runs through places like Ashino-juku, the northernmost post town on the Oshu Kaido highway in the Kanto region, where historic structures still line the route. Senshoji temple, founded in the thirteenth century, holds a gilt bronze Amida statue designated as an important cultural property. Festivals like the Nasu Kitsune-bi Matsuri and the Kyubi Matsuri keep alive the legend of the nine-tailed fox, a story attached to this land for centuries. The Mimori family residence, a designated cultural property, stands quietly as evidence of how domestic architecture once looked in this corner of Tochigi.
Further into the highlands, the terrain shifts toward Nasu-dake and the cluster of lesser-known baths — Kitaonsen, Omaru, Mitodogoya — that require some effort to reach. Art Biotope Nasu, with its ceramics and glass workshops, occupies a different register entirely, but fits the pattern of the place: craft and landscape folded together, the volcanic highlands absorbing each addition without losing their own weight.
Stay in Nasu, Tochigi
What converges here
- Mimori Residence (Tochigi, Nasu-gun Nasu-machi)
- Mimori Family Residence (Nasu-machi, Nasu-gun, Tochigi)
- Nikko
- Nishi-Nasuno Onsen
- Nasu Yumoto Onsen
- Santogoye Onsen
- Yahata Onsen
- Kita Onsen
- Daimaru Onsen
- Mount Nasu
- Kurodahara
- Toyohara
- Takaku