From the AURA index Hot-spring town

Niihama, Ehime

municipality

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Ehime / Niihama
EVENTS HERE

1 upcoming event

Oct 16–18 Fri 9:00 – 18:00
Festival

Niihama Taiko Festival

When autumn comes, the men gather beneath the drum floats. Niihama, in Ehime. Each taikod…

新居浜市観光物産課/一般社団法人新居浜市観光物産協会 ·October 16–18, 2026 (Oinoin district from the 15th).
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A reading of this place

Copper ore moved through these mountains for nearly three centuries, and the weight of that industry still sits in Niihama's streets. The Besshi copper mine, opened in the Genroku era under Sumitomo interests, shaped not just this city but the financial architecture of modern Japan. Remnants of that history surface at Maintopia Besshi, where visitors can walk into preserved mine tunnels, and at the Hirose Historical Memorial Museum, which holds the life and records of Sumitomo administrator Hirose Saihei alongside the gardens of his old residence.

The city's flatland runs north to the Hiuchi Sea, while the Shikoku mountains rise steeply to the south — a geography that keeps Niihama feeling compressed between industry and wilderness. Higashi Akaishi-yama stands at the far edge of that range, a destination for those willing to climb. Closer in, the Besshi Line follows the Kokuryō River upstream through a gorge where stone bridges and industrial ruins appear between the trees, the landscape half-natural, half-engineered.

In October, the Niihama Taiko Festival breaks the city's industrial calm with taiko drum floats carried through the streets — one of the three great festivals of Shikoku, and a moment when the city's character shifts visibly. Daily life carries its own quieter markers: Besshi-ame candy, zan-ki fried chicken eaten without ceremony, Hatada kuri tart in a box at the station. These are not curated souvenirs but the ordinary texture of a working city that has been producing things, in one form or another, for a very long time.

Stay in Niihama, Ehime

ONSEN Onsen in this area
MATSURI Festivals & Events
Islands of this municipality

The islands of Niihama, Ehime

Inside this place

What converges here

Cultural Properties 9
  • Former Hirose Family Garden Place of Scenic Beauty
  • Camphor Tree Grove of Niihama Ichinomiya Shrine Natural Monument
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
  • Former Hirose Family Residence Important Cultural Property (Architecture)
Onsen 1
  • Besshi Onsen TIER2
Mountains 1
  • Mount Higashiakaishi
Stations 3
  • Niihama 予讃線
  • Nakahagi 予讃線
  • Takihama 予讃線
Museums Cultural Properties Onsen Mountains Stations