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Imabari Towel: Dyeing at the Source of Japan's Finest Cotton
Imabari produces more towels than anywhere else in Japan, and has been producing them sinc…
Imabari produces more towels than anywhere else in Japan, and has been producing them since the late nineteenth century when textile manufacturing came to the Seto Inland Sea coast. The quality of Imabari towels — their absorbency, their durability, the particular softness that increases with washing — is attributed in part to the city's water, which is exceptionally soft and gentle on cotton fiber.
The dyeing workshops available in Imabari offer the experience of applying color to a white towel using traditional methods — tie-dyeing, stenciling, hand-painting — and taking home something you made at the source. The object itself may not be significantly different from a towel you could buy. What is different is the context in which you made it.
Imabari sits at the Ehime end of the Shimanami Kaido, the island-hopping cycling route that crosses the Seto Inland Sea to Onomichi in Hiroshima. Many visitors arrive by bicycle. The combination of the cycling route and the towel experience — arriving physically tired, making something soft with your hands, leaving with an object that will serve you in the bath for years — is one of those travel combinations that turns out to be more coherent than it first appears.
Shipyard cranes mark the skyline before anything else does — great angular silhouettes rising above the Seto Inland Sea coast, where the water between the islands runs busy with vessels. Imabari has organized itself around two industries for generations: the building of ships and the weaving of towels. The latter is not incidental. Textile dyeing mills and looms have shaped the city's industrial identity as distinctly as any castle, and Imabari towels carry enough weight as a name that the city holds dedicated exhibition events at Texport Imabari to keep that reputation visible.
The islands that belong to the municipality add a different register entirely. Across the Shimanami Kaidō, Ōshima, Hakatajima, and Ōmishima each hold their own character. On Ōmishima, Ōyamazumi Jinja stands as the ichinomiya of Iyo Province, its treasure hall housing an exceptional collection. Nearby, the Murakami Kaizoku Museum documents the sea-based clans whose authority over these straits once shaped regional history. The stone quarried from Ōshima — Ōshima-ishi — has been cut and shipped from here for centuries, and the island's geology is still actively worked.
Back on the mainland, the food is direct and unadorned: yakitori grilled in the local style, yakibuta tamago-meshi — roasted pork over rice with egg — and tai-meshi, the rice cooked with sea bream that reappears across Ehime. At Saisai Kite-ya, the large agricultural direct-sales market, island-grown produce and local catches arrive without ceremony. The Seto Inland Sea is not scenery here; it is the supply chain.
Stay in Imabari, Ehime
The islands of Imabari, Ehime
What converges here
- Iyo Kokubunji Temple Pagoda Ruins
- Noshima Castle Ruins
- Hachimanyama
- Senbiki no Sakura
- Omishima Island
- Shishigahara
- Oyamazumi Shrine Camphor Tree Grove
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Gorin-to
- Gorin-to (Five-Storied Stone Pagoda)
- Gorintō (Five-Ringed Stone Pagoda)
- Oyamazumi Shrine Hokyointo
- Oyamazumi Shrine Hokyointo Pagoda
- Oyamazumi Shrine Hokyointo Pagoda
- Hokyointo Pagoda
- Hokyo-into (Treasure Pagoda)
- Noma Shrine Hōkyōintō
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Jozen-ji Stone Pagoda
- Oyamazumi Jinja Honden (Hoden)
- Oyamazumi-jinja Haiden
- Former Yagi Shoten Main Store Garden
- Hyotanjima
- Setonaikai
- Nibukawa Onsen
- Mount Higashisanpogamori
- Mount Washigato
- Imabari
- Iyo-Sakurai
- Onishi
- Iyo-Tomita
- Kikuma
- Hashihama
- Namikata
- Iyo-Kamekoka