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Sawara Old Town and Sake Brewery
Along the river, the Edo period remains. Sawara grew rich on the water trade of the Tone…
Along the river, the Edo period remains.
Sawara grew rich on the water trade of the Tone River, a town of merchant houses, and along both banks of the little Ono River the black plank walls and tiled roofs still stand—the streetscape of the age when boats carried the cargo, left more or less as it was. It is sometimes called a little Edo, and the name fits.
A sake brewery still works here, on the same spot for more than two centuries, a survivor of the days when this town shipped its rice wine downriver to the capital. What makes Sawara unusual among preserved towns is that it was never frozen: people live in these houses, run shops from them, go about their business. It is a living place that happens to look two hundred years old.
Take one of the small boats and you see the town from the water, looking up: the white walls of the storehouses, the willows, the low bridges passing overhead. The boat moves slowly, at the pace the river allows, and that unhurried speed turns out to be exactly the right one for looking at Sawara.
Sawara Grand Festival: Floats on the Waterway
The floats barely fit through the streets. This is the defining experience of the Sawara G…
The floats barely fit through the streets. This is the defining experience of the Sawara Grand Festival: watching a structure ten meters tall, topped with a historical figure several times human scale, navigate a turn between buildings whose eaves it nearly touches on both sides. The floats have been doing this for centuries.
Sawara calls itself Koedomachi, Little Edo — a name earned with canal-side merchant houses and sake breweries that have barely changed since the Edo period. The elaborately carved floats, housing mechanical figures that perform acrobatics at the parade's high points, are the physical evidence of this mercantile history.
The festival runs twice a year — July for Suwa Shrine, October for Yasaka — both now part of UNESCO's inscription of Japanese float festivals, placing them alongside Kyoto's Gion Matsuri. In Sawara, the crowds are smaller, the streets are narrower, and the floats are just as magnificent. The proximity is the gift.
Along the small boats' path of the Ono River, old merchant storehouses stand with their dark timber and thick plaster walls, the kind of buildings that once held rice and sake and bolts of cloth moving toward Edo. Katori's commercial heart grew from that river trade — the town of Sawara developed as a staging post on the Tone River waterway, and the streets along the Katori-kaidō still carry the proportions of that era, from the Meiji-era brick of the Sawara Mitsubishi-kan to the earthen-floored interiors visible through half-open shutters.
The Inō Tadataka Memorial Museum sits quietly among these buildings, holding the survey materials and instruments of the man who spent his Sawara years as a merchant before walking the length of Japan to map it. Nearby, at Kanzeon-ji — no, at Kanpuku-ji — the grave of Tadataka rests under old trees, the temple also known as a center of Yakuyoke Kōbō Daishi devotion. A few minutes by foot, the Hashi-bashi bridge over the Ono River is listed among Japan's hundred soundscapes, though what you actually hear is water, a bicycle, the occasional crow.
Katori Jingū, dedicated to Futsunushi-no-kami, stands apart from the merchant town in forested grounds, its authority predating the river trade by many centuries. Between the shrine and the old commercial streets, the city's daily texture is agricultural — rice fields spreading across the Shimōsa plateau, sweet potatoes, pears marketed under the name Suigō Nashi, and the breweries and soy sauce makers that still process local harvests. In August, the Sawara no Taisai brings out enormous festival floats through streets barely wide enough to hold them.
Stay in Katori, Chiba
What converges here
- Katori City Sawara Preservation District
- Shimosa Sakura Aburada Pasture Site
- Ino Tadataka Former Residence
- Yoshibumi Shell Mound
- Atamadai Shell Mound
- Great Camphor Tree of Fuma
- Katori Jingu
- Katori Jingu Shrine
- Suigo-Tsukuba
- Sawara
- Omigawa
- Junibashi
- Odo
- Suigo
- Katori
- Katori