4 upcoming events
Sendai Tanabata Festival
On the morning of August 6, the arcades of central Sendai are transformed overnight. Enor…
On the morning of August 6, the arcades of central Sendai are transformed overnight.
Enormous streamers of washi paper and bamboo — each taking months and hundreds of thousands of yen to make — fill the covered shopping streets from end to end.
The tradition reaches back to the time of Date Masamune, and resumed in the ruins of the city the year after the war ended.
More than two million visitors each year. The largest Tanabata festival in Japan.
Sendai Wholesale Market: Open to Everyone on Saturdays
The Sendai wholesale market operates six days a week supplying the city's restaurants and…
The Sendai wholesale market operates six days a week supplying the city's restaurants and hotels. On Saturday mornings, it opens to the public — the same stalls, the same vendors, the same prices that the professionals pay.
Sanriku seafood — considered some of the finest in Japan — available at the rates that izakaya owners are paying. Miyagi vegetables from the Sendai Plain. The specialized dried goods and preserved foods that make up the deeper vocabulary of northeastern Japanese cuisine. Moving among the professional buyers with the same seriousness produces a different quality of attention than shopping in a place designed for visitors.
You see what is valued, what is in season, what is being prepared for tonight, before tonight exists. Sendai is known for beef tongue and zunda mochi. The Saturday market is a reminder that famous products emerge from a food culture that runs considerably deeper, and that this culture is available to anyone who arrives early enough.
Sendai Pageant of Starlight: Six Hundred Thousand Lights in Zelkova Trees
The zelkova trees that line Jozenji-dori, Sendai's most elegant boulevard, are bare in Dec…
The zelkova trees that line Jozenji-dori, Sendai's most elegant boulevard, are bare in December. From early in the month until the last night of the year, six hundred thousand LED lights cover their branches — not in the shapeless cascade that many illumination events produce, but following the architecture of the trees themselves, each branch traced in light so that the boulevard becomes a tunnel of precise luminescence.
The Pageant of Starlight began in 1986 and has become the defining event of Sendai's winter. The crowds that gather on the avenue on weekend evenings are large; the weekday evenings, particularly in the early part of December, offer the experience of the lights without the compression. The cold is real — Sendai in December is cold — but it is the kind of cold that makes the lights feel earned rather than decorative.
Sendai is known for beef tongue and zunda mochi, for its summer Tanabata festival, for being the largest city in Tohoku. In December, it adds to these identities the specific and annual quality of Jozenji-dori at night, which is one of those things that people who have seen it tend to want to return to.
Sendai Tanabata Fireworks Festival
This is the eve of the festival of paper wishes. The Sendai Tanabata—one of the three grea…
This is the eve of the festival of paper wishes. The Sendai Tanabata—one of the three great festivals of the Tohoku north—drowns the city in streamers of colored paper, vast cascading decorations hung the length of every shopping arcade. And the night before it all begins, the sky fills with fire.
Sixteen thousand shells announce the summer over the City of Trees, as Sendai is known for its green avenues. People gather along the banks of the Hirose River, waiting for the morning when the streamers will go up and the celebration proper will start. The fireworks are the threshold, the signal that the long-awaited days have come.
Tanabata is, at its root, a star festival—the one night a year when two separated lovers, divided by the Milky Way, are said to meet. People write their wishes on strips of colored paper and hang them out for the stars to read. Perhaps that is why the fireworks here feel like something more than spectacle: both the paper wishes and the rising fire are messages aimed at the heavens, small bright hopes thrown upward toward the very stars the festival was made to honor.
On the western edge of the city, Ōsaki Hachimangū stands in deep lacquer and gold — its main hall a national treasure built under Date Masamune's orders in the early seventeenth century. The shrine anchors a city that still moves between its castle-town inheritance and something more restless: the Jozenji Street Jazz Festival filling a zelkova-lined boulevard in autumn, the Tanabata streamers hanging dense as rain from every arcade beam in August. Sendai carries its history without treating it as décor.
The food here is specific and argued over. Gyūtan — grilled beef tongue — arrives at the table with barley rice and oxtail soup, a combination that became a postwar local institution. Zunda mochi, edamame paste pressed over rice cakes, appears in convenience stores and specialist shops alike, its pale green color familiar to anyone who grew up in this part of Tōhoku. Sendai miso, darker and richer than most, goes into soups that smell of the morning. Crafts occupy a quieter register: Sendai tansu, the lacquered chests with iron fittings, and Tsutsumi ningyō clay figures, both rooted in the artisan economy that the Date domain once sustained.
West of the city, Akiu Onsen sits along the Natori River, a hot-spring district with a long history that functions less as a resort and more as a place where city residents go to decompress on weekends. The mountains behind — Taihaku, Izumigadake — are close enough that the city's edge feels genuinely open. Hiroseगawa runs through the center of Sendai itself, and the tree cover along its banks gives the city its old nickname, Mori no Miyako: the city of trees.
Stay in Sendai, Miyagi
What converges here
- Miyagi Museum of Art
- Tohoku Fukushi University Serizawa Keisuke Museum of Art and Crafts
- Sendai City Museum
- Tohoku Gakuin University Museum
- History Museum Aoba Castle Exhibition Hall
- Kamei Museum of Art
- HOKUSHU Sendai City Science Museum
- Sendai City Astronomical Observatory
- Sendai City Yagiyama Zoological Park
- Sendai Umino-Mori Aquarium
- Osaki Hachimangu Shrine
- Sendai Castle Ruins
- Sendai Koriyama Government Office Site Group (Koriyama Government Office Site / Koriyama Temple Ruins)
- Iwakiri Castle Ruins
- Hayashi Shihei's Grave
- Tomizuka Tumulus
- Mutsu Kokubunji Temple Ruins
- Mutsu Kokubun Niji Temple Ruins
- Scenic Places along Oku no Hosomichi
- Bandoji
- Akiu Otaki
- Ane-taki (Ane Falls)
- Korean Plum Tree
- Tocho-ji Marumigaya
- Nigatake Ginkgo Tree
- Aobayama
- Mutsu Kokubunji Yakushido
- Tosho-gu Shrine
- Toshogu Shrine (Sendai)
- Tosho-gu Shrine
- Tosho-gu Shrine
- Toshogu Shrine
- Osaki Hachimangu Nagadoko
- Tohoku Gakuin Former Missionary Hall
- Zao
- Sakunami Onsen
- Daigamori Onsen
- Akiu Onsen
- Mount Daito
- Mount Izumigatake
- Mount Taihaku
- Sendai
- Sendai
- Nagamachi
- Nagamachi
- Kita-Sendai
- Kita-Sendai
- Sendai
- Sendai
- Sendai
- Sendai
- Izumi-Chuo
- Aobadori
- Kotodai-Koen
- Nagamachi-Minami
- Hirosedori
- Minami-Sendai
- Kita-Yobanchō
- Tomizawa
- Aobadori-Ichibancho
- Yaotome
- Gobashi
- Asahigaoka
- Kotsuru-Shinden
- Daihara
- Yakushido
- Miyaginohara
- Oroshimachi
- Yagiyama-Dobutsukoen
- Nakanosakae
- Kawaramachi
- Rikuzen-Takasago
- Aobayama
- Iwakiri
- Kuromatsu
- Aiko
- Renbo
- Rokuchonome
- Taishido
- Nagamachi-Ichome
- Rikuzen-Haranomachi
- Toshogu
- Fukutamachi
- Miyaginono-dori
- Kokusai-Center
- Arai
- Kawachi
- Higashi-Sendai
- Rikuzen-Ochiai
- Tsutsujigaoka
- Tohoku-Fukushi-Daimae
- Nigatake
- Omachi-Nishikoen
- Kunimi
- Atagobashi
- Kitayama
- Sakunami
- Oku-Shinkawa
- Kumagane
- Kuzuoka
- Rikuzen-Shirasawa
- Fukanuma Fishing Port